Media Intelligence

Know what people are saying about your

spark*monitoring consolidates real-time news, social media, and government intelligence into one customizable dashboard — purpose-built for Canadian public affairs professionals.

Real-time monitoring
Canadian-owned & operated
AI-powered insights

Everything you need to stay informed

One dashboard. All the intelligence. No noise.

Real-Time News Monitoring

Track mentions across Canada's top news outlets including CBC, Globe and Mail, CTV, National Post, and more — all in real time.

Social Media Tracking

Monitor conversations on X (Twitter) and LinkedIn. See what Canadians are saying about your brand, industry, or policy area.

Government & Legislative Intelligence

Stay ahead of federal, provincial, and municipal government activity — Hansard, committee transcripts, regulatory filings, and more.

AI-Powered Sentiment Analysis

Understand the tone of coverage with AI-driven sentiment scoring. Spot trends before they become crises.

Customizable Dashboards

Each client gets a branded, keyword-driven dashboard tailored to their monitoring needs. Filter by source, sentiment, and date range.

Concierge Model

We set up and manage everything for you. No software to learn — just insights delivered to your inbox and dashboard.

How it works

We handle the complexity. You get the clarity.

01

Tell us what matters

Share the keywords, topics, brands, and policy areas you want to track across Canadian media.

02

We build your dashboard

Our team configures a branded, keyword-driven monitoring dashboard tailored to your needs.

03

Stay ahead of the conversation

Access real-time insights, sentiment analysis, and daily briefings — from your dashboard or inbox.

Ready to see what Canada is saying?

Book a free consultation and we'll show you how spark*monitoring can transform your media intelligence.